In order to track which pages are being used in your website, we can provide a large number of reports:
- Page Views: You can track page views on a daily and hourly basis, as well as visits, user loyalty, goal and conversion tracking.
- Referral report - shows you where your users are coming from, which could be a search engine, some other site, or maybe they are coming to your site directly.
- Referrals give you a better understanding of how your audience finds you.
- Content by Titles report - lists the top pages on your site, along with the number of visits, views, average times, and exit percentages for each page.
- Navigation Summary report – This report shows how users maneuver through the site. For example, you can see where users go from the homepage, or how most of them get to your contact page.
- Funnel Visualization – Where do users bail out of the registration process? By knowing this information, you can attempt to fix the parts that seem to be scaring users away.
- Complete AdWords Integration – If you advertise through Google AdWords, the content management reporting system will provide you with data on each campaign, group, and keyword. Specifically, you can look at each of these areas and see the number of displays, clicks, the cost, conversion, and if it results in an e-commerce transaction or another defined goal. It will then calculate your margin (revenue versus the cost of acquiring the customer).
- Email Reports –the ability to setup reports, and schedule when and to whom they will automatically be sent.
- Technology report - shows what version of Flash visitors are using. This is especially important if Flash is used on your site.
- Comparing Date Ranges – Compare two different time periods and chart them immediately.
- Deep Geographic Data – You can now see how your site is performing in a variety of metrics by city or country.
- Local Conversion Data - If you setup conversion goals, you can also see how well your site is converting in different locales. For e-commerce businesses, this means you can adjust your offers based on how they are performing geographically, much like brick and mortar retails have done for years. You can also of course buy geographically targeted AdWords for hot regions.