If you type a word into Google, have you noticed that some results come out on top whilst others are many page clicks away? Did you know that if you don't rank in the top three results your chances of ever being found are slim? The process of getting to the top is known as Search Engine Optimisation or SEO.
Our Content Management System Is SEO Friendly
In order to rank high on any search engine, you need a Content Management System that allows you to make your website SEO friendly. One of Australia's leading SEO consultants praised our content management system as being one the few available that makes this possible. The key SEO features of our CMS are:
- Ability to change page names to meaningful words e.g. content-management-system.aspx rather than page.aspx?ID=4.
- Ability to change page titles.
- Ability to change meta keywords.
- Ability to change meta descriptions.
- Ability to change site menu names.
We can help you be number one on Google!
Our search engine optimisation system is specifically targeted towards top results on the Google, Yahoo and MSN search engines. These search engines control over 90% of all searches performed on the Internet.
- In order to have a high rank in Google or any other website search engine, your site must be “search engine optimised” or SEO as it is called in the industry. This requires the Content management system to provide a number of features.
- Website page names should be able to be changed at any time without ruining the menu.
- The meta tags in the webpage header should be editable in the content management system.
- The menu should be able to be read by scanning webpage’s. Some Javascript menus are invisible to search engines. Flash sites are entirely invisible to search engines.
- Although there are numerous best practices to ranking number one, the main criteria search engines use to rank a website is determining how useful your website is in describing that content. So if you want to rank number one for the search term “content management” for instance, you need lots of real content about content management. This means discussions about content management, reviews of content management systems and so on. In addition, the link in your website must be structured. Customisation of your content will be necessary if you want a guaranteed high rank in search engine like Google. We can provide you with the support and training necessary to rank number one.
Reports Provided by SEO
To monitor your progress, we will provide you with reporting on a monthly basis. These reports offer a unique insight into how search engines are responding to your site. Some of the reports we can provide are:
- Daily Visitors over the last month
- Daily Page Views over the last month.
- Daily Search Referrals over the last month.
- Monthly Visitors over the last year.
- Monthly Page Views over the last year.
- Monthly Search Referrals over the last year.
- Daily, monthly and yearly traffic from Google, Yahoo and MSN over the last month (results displayed separately).
- Top 25 keyword phrases in order of traffic generated over the last month (traffic is displayed for each keyword phrase).
- Top 50 Positions for each keyword phrase on Google, Yahoo and MSN.
- Top 10 Entry pages to your web site with the list of search phrases used to find each page.
- PageRanks for home page and resource pages.